Small Business Services

Market Research
Assessment of the current market is a must when considering a technology’s commercial potential. The NTTC’s market analysts consider potential application areas for a technology, then draw on a vast network of databases, search tools, science and engineering experts, and other resources to produce the most accurate, up-to-the-minute market evaluation. Elements include:

  • For each application area:
    • Determination of market size
    • Determination of market trends
    • Characterization of market and determine interest
    • Identification of potential partners
    • Qualification of potential partners
  • Determination of potential market penetration
  • Determination of innovators’ ability to support commercialization efforts
  • Identification of subject matter experts
  • Interviews
  • Recommendations based on findings